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Independent ecommerce journalismIndependent perspective · European focus

Category: Articles


  • The hidden bill for free shipping

    A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.

  • The discount trap

    The discount trap

    20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.