The hidden bill for free shipping
A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.
An illustrated example. Hypothetical figures; excluding VAT.
Read the storyMore analysis · Small shop economics
The discount trap
20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.
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Your customers can see their credit before they shop
Shopify puts store credit in the account header and adds recommendations for signed-in shoppers who have not ordered before. The update is for the latest customer accounts.
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Returns need rules. Shopify’s new market controls make that clearer.
Eligible stores can switch self-serve returns and cancellations on or off by market. The request controls and the return rules are separate settings.
Read the briefing →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.