The latest big read
The hidden bill for free shipping
A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.
An illustrated example. Hypothetical figures; excluding VAT.
Read the storyMore analysis · Small shop economics
The discount trap
20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.
Read the analysis →The daily briefing
All news →
2026-11-04
Change the price. Start the next job.
Shopify Flow can now react to selected product edits. It supplies the current values, so comparisons with the old price need more planning.
Read the briefing →
2026-11-03
Your team can build the automation. Can they switch it on?
Shopify’s new permissions separate editing a workflow from activating it. Existing automations keep running.
Read the briefing →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.