The latest big read
The hidden bill for free shipping
A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.
An illustrated example. Hypothetical figures; excluding VAT.
Read the storyMore analysis · Small shop economics
The discount trap
20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.
Read the analysis →The daily briefing
All news →
2026-11-01
Shopify adds channel-specific product data — check the mapping before saving
Different channels can receive different product details. A single mapping rule can also affect the whole published catalogue.
Read the briefing →
2026-10-30
Amazon’s sales rose 12% — but Prime Day moved quarters
The quarterly comparison changed when the sales event moved. That matters when merchants choose their own reporting window.
Read the briefing →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.