Independent ecommerce journalismIndependent perspective · European focus
Webshop ToolkitAn independent ecommerce publication
for European operators
Editorial illustration of a parcel, receipt, euro coins and a 10% off tag
The big read

The
discount
trap.

A worked example: a 10% discount brings 20% more orders, but leaves 10% less contribution.

Hypothetical figures. Before fixed costs; excluding VAT.

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New analysis · Small shop economics

Parcel, cups and a balance scale

The hidden bill for free shipping

A bigger basket is only half the story. The customers who change nothing can decide whether your offer pays.

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The daily briefing
Shipping · 29 October 2026Burgundy Webshop Toolkit editorial cover: DHL labels, inside Shopify. Netherlands and Poland. Check routes. Compare the full cost. Illustrated parcel with label; source Shopify, 16 October 2026.

DHL labels, inside Shopify

Label buying moves into the admin, but destination coverage, drop-off and returns still determine whether it fits your shop.

On our reporting list

Editorial illustration of parcels on a warehouse conveyor
Planned / Supply chain

What good fulfilment
really looks like

Looking beyond the headline price to the costs and service behind every order.

Planned / Customer experience

Why returns data
deserves more attention

A closer look at what returns can tell you — and the questions worth asking.