The big readThe
The
discount
trap.
A worked example: a 10% discount brings 20% more orders, but leaves 10% less contribution.
Hypothetical figures. Before fixed costs; excluding VAT.
Read the storyNew analysis · Small shop economics
The hidden bill for free shipping
A bigger basket is only half the story. The customers who change nothing can decide whether your offer pays.
Read the analysis →The daily briefing
Online spending dips in Britain
Down on August. Still above last year. The distinction matters.
What changed.
Why it matters.
One sourced ecommerce briefing each day.
Worth a closer look
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.