The hidden bill for free shipping
A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.
An illustrated example. Hypothetical figures; excluding VAT.
Read the storyMore analysis · Small shop economics
The discount trap
20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.
Read the analysis →The daily briefing
All news →
A softer September for EU retailers
EU retail volumes fell 0.6% from August but remained 0.9% above September last year. Non-food retail fell more sharply over the month.
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Who tells AI about your shop?
Shopify now keeps store facts for AI agents inside the admin. New drafts need approval, while some existing facts have already been published during migration.
Read the briefing →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.