The big readThe
The
discount
trap.
A worked example: a 10% discount brings 20% more orders, but leaves 10% less contribution.
Hypothetical figures. Before fixed costs; excluding VAT.
Read the storyNew analysis · Small shop economics
The hidden bill for free shipping
A bigger basket is only half the story. The customers who change nothing can decide whether your offer pays.
Read the analysis →The daily briefing
Amazon’s sales rose 12% — but Prime Day moved quarters
The quarterly comparison changed when the sales event moved. That matters when merchants choose their own reporting window.
DHL labels, inside Shopify
Check destination coverage, drop-off and returns before switching.
All news →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.