The hidden bill for free shipping
A customer adds €20 to avoid a delivery charge. Your shop gains €3. The customers who change nothing can decide whether the offer pays.
An illustrated example. Hypothetical figures; excluding VAT.
Read the storyMore analysis · Small shop economics
The discount trap
20% more orders. 8% more revenue. 10% less left for the bills. Why a sale can look better than it is.
Read the analysis →The daily briefing
All news →
What can your Shopify apps see?
Shopify now shows more about installed apps, including recent activity, permissions that may involve sensitive data, and security controls.
Read the briefing →
A softer September for EU retailers
EU retail volumes fell 0.6% from August but remained 0.9% above September last year. Non-food retail fell more sharply over the month.
Read the briefing →On our reporting list
What good fulfilment
really looks like
Looking beyond the headline price to the costs and service behind every order.
Why returns data
deserves more attention
A closer look at what returns can tell you — and the questions worth asking.