Look beyond the headline.
Original stories and clear explanations about the economics of running an online shop.
Our first story is taking shape.
We’re preparing a closer look at the discount trap: how more orders can leave less money after order costs. The full article will appear here when it’s ready.
Questions we’ll explore.
Pricing
When is a discount worth it?
Follow the numbers beyond revenue to understand what a promotion really changes.
Delivery
Who pays for “free” shipping?
Examine the trade-offs behind shipping thresholds and the costs customers don’t see.
Operations
What does a return really cost?
Look at the work, fees and stock implications that sit behind a refund.