Shopify announced on 12 November that a customer’s store-credit balance now appears in the header throughout their account. Signed-in customers who have not yet placed an order with the store also see catalogue recommendations, which Shopify says it ranks using its understanding of their preferences.

These changes apply to the latest version of customer accounts. Legacy accounts do not receive them. The announcement describes a new display and recommendation experience; it does not report a measured increase in purchases or repeat orders.

For a European shop that already issues credit, the practical question is whether customers can recognise and use the balance they have. Shopify’s current help guidance says store credit is unavailable with legacy accounts. At checkout, where balances exist in several currencies, only the balance matching the checkout currency is displayed.

A useful check is to follow the account-to-checkout path with an existing credit balance and confirm the currency and payment option remain clear. Separately, inspect the account experience for a signed-in shopper with no previous order. Treat any effect on purchases as something to measure, rather than a benefit established by this release. If upgrading from legacy accounts, review existing customisations first: Shopify says they need to be recreated using apps.