Shopify announced on 10 November that stores using other payment providers can now qualify to appear on Shop. Previously, Shopify Payments was required. Eligible merchants may receive referrals from the Shop app and Shop.com to their online store; the announcement does not establish how much traffic any store will gain.

There is an important distinction between being listed and taking payment within Shop. Shopify’s current help documentation separates the requirements for displaying products from those for selling directly on Shop. A store that meets only the display requirements can be discovered there, with shoppers sent to its own website to complete their purchase. Direct selling still requires Shopify Payments, alongside other eligibility conditions.

The update also changes eligibility requirements for existing stores. Shopify says merchants can check their status in the Shop channel in admin and see what needs attention if they do not qualify. Stores without Shopify Payments remain ineligible for Shop Campaigns.

For a European merchant using another payment provider, the immediate step is to check that status rather than switch processors. If the store becomes visible, measure referred visits and completed orders separately. A new listing is a distribution opportunity; its value depends on whether those visitors buy.