For the people
behind the shop.
An independent publication about the business of selling online. Based in Groningen, with a European perspective.
Better questions. Clearer decisions.
Running an online shop means making decisions with incomplete information. A fee changes. A platform makes a promise. A promotion lifts orders, but the numbers don’t look quite right.
Webshop Toolkit is being built to make those moments easier to understand. We’ll combine original business stories, concise ecommerce news and practical references that are worth keeping.
What you can expect
- One substantial read each week: an explanation, comparison or investigation into a real business question.
- A short weekday briefing: selected developments in ecommerce, with sources and context.
- Resources that support the story: calculations, documented examples and comparisons you can revisit.
How we’ll work
We’ll link to sources, show the assumptions behind calculations and label hypothetical examples. A company’s announcement is not proof of a result, and a researched comparison is not a hands-on product test.
AI assists with research, drafting and production. Editorial review and source verification remain part of the process. When a published story needs a material correction, we’ll explain what changed.
Who’s behind it
Webshop Toolkit is a Smartin Studios publication, founded by Marius Scrieciu in Groningen, the Netherlands. It is written in English for ecommerce owners and operators across Europe.
Our commercial approach
We may introduce advertising or affiliate links as the publication develops. Paid placements and affiliate relationships will be clearly labelled. The foundation site currently carries neither ads nor affiliate links.
We’re at the beginning
The first edition is in preparation. Article and news pages will fill as reporting is ready. Our planned weekly email will open for subscriptions when it is ready to send.